Roberts Restaurant Group

Roberts Restaurant Group (RRG) is a collection of distinctly different restaurants committed to excellence and designed to give guests an exceptional experience every time. For decades, the company has carefully built a reputation for consistently delivering fresh, innovative food and superior service in the Metro Detroit area.

My Role

  • Art Direction
  • Photo Editing
  • Web Design
  • UX Design
  • Display Ad Campaigns
  • Social Media Marketing
  • Email Marketing
  • Print Ad Campaigns
  • Collateral
  • Menu Design

Look & Feel

Each restaurant has it’s own identity but lies within the overarching brand that is RRG. All six restaurants have their own website but the corporate features fall under RRG. For example, visitors can buy gift cards, reserve private dining events and apply for a job on the RRG homepage. This allows the restaurants a more symbiotic, rather than competitive, relationship that gives way to brand loyalty and recognition.

Roberts Restaurant Group

Roberts Restaurant Group is the overarching brand that is represented in each of its six restaurants.

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Beverly Hills Grill

With a California-inspired menu and decor, Beverly Hills Grill is small enough to feel cozy, but big on both flavor and style, with an innovative menu that’s simply legendary.

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Bill’s

Bill’s incorporates the food of a French bistro, Italian trattoria and American social club in a setting that is modern but distinctly local, drawing inspiration from the neighborhood and its rich history.

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Cafe ML

Eclectic and inviting, Cafe ML stimulates the senses and pleases the palate with a globally inspired menu and a fresh, creative take on absolutely everything – from decor to the delicious dishes.

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Roadside B&G

A unique take on the great American roadhouse, Roadside is a relaxed, retro-inspired bar and grill that’s comfortably casual and offers a creative menu full of familiar American fare.

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Streetside Seafood

Warm, welcoming and a neighborhood favorite, Streetside puts a contemporary spin on culinary creations from the nation’s seas, lakes and streams, complete with a stellar, award-winning wine list.

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Town Tavern

A modern take on a cool classic, Town Tavern bursts with refined personality and serves the finest comfort food with a wine, beer and cocktail list that’s as long as the expansive mahogany bar.

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