The Ultimate Pairing
When NetApp and IBM Cloud partnered to expand on a 20+ year relationship and provide hybrid cloud solutions to leading organizations across a range of industries, they asked us to create a compelling infographic to highlight how bringing together the benefits of on-premises, multi-cloud, and edge technologies is the ultimate partnership for SAP workloads.
Leading concept creation, art direction, and photography, I married unusual but delicious food pairings with the recipes to combine NetApp + IBM Cloud for supercharged customer impact, illustrating how these two tech powerhouses connect to provide uniquely mouth-watering results.
The result? One infographic on the NetApp + IBM Cloud Landing Page turned into a delicious, award-winning content marketing campaign that garnered some serious social media chatter.
My Role
Art Direction Lead
Design
Photography
Collaborators
Mandy Stevens – Creative Director & Copywriter
Awards
Fourteener B2B Awards 2022
Best in Show & Gold – Content Marketing Program
Yuck or yum?
From pickles and Kool-Aid to hot dogs and peanut butter to watermelon and mustard, there were several TikTok food combos that didn't quite make the cut!
BTS
To keep production costs low, I shot from home with a custom-made food photography studio filled with lots of back drops and back-up ingredients.
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