Connect.
Simplify.
Solve.
Connect. Simplify. Solve.
Spectrum Enterprise came to us with the request for a bold way to show their restaurant clients how their latest offerings could help modernize their infrastructure, using a modernized spin on traditional direct mail piece.
I worked with the Spectrum Enterprise team to develop and execute a package that would build an understanding of the power of the Spectrum ecosystem—quite literally! Instead of a simple mailer, restaurant owners received a custom-built mini Lego set with a variety decals to match their restaurant type.
Each package included the instructions to build a restaurant powered by an ecosystem of Spectrum technology, from point-of-sale registers to customer wi-fi, to security systems. A QR code then led customers to a landing page with information tailored to the restaurant industry and a quick form that would put them in touch with an industry expert.
My Role
Art Direction
Design
Collaborators
Rico Lajom - Art Director
Mandy Stevens – Creative Director & Copywriter
