GM Innovation Lab

Client

General Motors


My Role

Roles on the innovation lab were flexible as we worked in a non-rules based environment of creativity and innovation. I collaborated with the strategy, ux, tech, account, and dev teams to come up with concepts, perform empathy sessions, forecast upcoming trends and present findings to stakeholders. As the creative on the team, I designed digital and print products, presentations, journey maps, interactive prototypes, brand identities and storyboards.

How the lab works

The GM Innovation Lab applies Human Centered Design methodologies to innovate and incubate rapid prototyping for future digital experiences and business models. For all of our projects we leverage audience data to provide insights on consumer behaviors, segmentation and targeting in an actionable way in order to influence content decision making and custom content development.

Discover

Empathize

Define

Ideate

Prototype

Test

GM Experiences

Who knows of more adventures in Detroit than the locals? Born in Detroit over a century ago, GM is about as local as you can get.

GM Experiences is a way to build a revenue model that is shaped by the people who use it. The platform will be leveraged by GM’s 173,000 employees and thousands of dealerships to create something beyond just automotive sales. GM Experiences is a way to reach a new audience and leave a positive brand impression.

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