Born to
be 100
For the centennial anniversary of Boulder Community Health, the community owned-and-operated nonprofit health system had much to celebrate, particularly in highlighting the role it plays supporting the healthiest community in the nation.
As Lead Art Director, I lead a team of in-house Art Directors and external videographers to create four 360 video storytelling campaigns featuring a diverse cast of real people from the Boulder region—from skateboarders to dance instructors —to demonstrate how BCH plays a vital role in helping them stay healthy.
As a result of the campaign the BCH site garnered nearly 13 million impressions and saw a 76.6% improvement in directing traffic to their site in 6 months.
My Role
Art Direction Lead
Design
Illustration
Collaborators
Mandy Stevens – Creative Director & Copywriter
Lex Jin Coelho & Rico Lajom – Art Directors
We Are Realize – Animation
Lumenati – Video Production
Awards
Gold – Special Video Production
Silver – Special Events
