GM Owner Center



General Motors

My Role

I worked primarily with the UX, strategy and development teams to support various GM/OnStar websites. As art director I assisted in the development of a pattern library and brand guidelines for GM, Buick, Cadillac, Chevrolet, GMC and GM’s international suppliers Owner Center Sites.

The GM Owner Center sites are interactive owner manuals where customers can learn more about their vehicle, schedule service and access other digital tools that making owning or leasing a GM vehicle that much easier.

My Responsibilities

While my primary focus was to maintain the existing Owner Center sites, I also designed several new experiences including a Compare Plans Tool, MyRewards Program Integration, Online Cancellation Flow, a Maintenance Timeline, Forgot/Username Password, Icon Sets, Direct Mail Communications, Dealer and Customer Onboarding Flows, Dealer Dashboard, Account Settings, International Migration, Request Service Page and an entire refresh of the site that is currently in production.