Each year the Diversity & Inclusion committee puts on a month-long International Women’s Day Celebration. I worked alongside a team of passionate and motivated women to create materials and experiences to educate people on the inspirational women both within our office, and throughout the world.
Client
McCann Worldgroup
Our Approach
We wanted the design elements to be not only warm and inviting, but also bold and strong. The colors and fonts were inspired by women’s revolution posters and organic shapes were used in the design to symbolize progress and growth. We wanted the campaign to be authentic and an accurate representation of our office so we reached out to MRM employees with the question “Why is it important to empower women in the workplace?” We paired their answers with portraits thanks to Kristi Powers, a talented Illustrator on our team.
My Role
Designed posters, a desk drop, email banner, screensaver, and raffle tickets.